The Sacramento Kings today announced a retail partnership with adidas, the official outfitter of the National Basketball Association. As of July 1, 2014, adidas will manage retail operations for the Kings through the 2016-17 NBA season.
“We’re thrilled to bring one of the world’s top lifestyle and sports brands to Sacramento,” said Kings President Chris Granger. “adidas’ unmatched expertise in sports merchandise and unparalleled customer service make them an ideal partner for the Kings. Together, Kings fans will better connect to the team through a truly exceptional and innovative retail experience.”